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Our Story

EconoRoute™ is a division of iApotheca Healthcare, Inc., a pharmacy software company serving over 1000 pharmacies across Canada. 


Established in 2014, iApotheca specializes in products that help make pharmacies more efficient and profitable.  

So how did EconoRoute™ come to be?

Since 2016, we've offered a prescription delivery module to pharmacies across North America. When COVID hit in 2020, prescription delivery became more crucial than ever before.

We teamed up with couriers in the GTA to launch our EconoRoute™ Prescription Courier Network.  Our goal? To offer a quick and easy courier solution to pharmacies that needed a fast, affordable delivery solution. 

But as the courier network took off, we realized there were many pharmacies in small communities not serviced by couriers.

The more we looked into it, the more we realized it was an issue faced by small businesses in many industries. So we set out to develop a sustainable, affordable delivery service in small communities across Canada. 

We called it EconoRoute™ Local Edition, and we're excited to announce our recent launch in Collingwood and Blue Mountain Village.


Meet Our Founders

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Spencer Turbitt

CEO and Co-Founder

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Rachelle Smerhy

COO and Co-Founder

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David Hallin

CTO and Co-Founder

Spencer has grown and led several outbound sales teams and comes from a family with a long history in pharmacy.

Rachelle is a copywriter and freelance editor with  
experience in both healthcare and alternative medicine.

Dave is a senior, full-stack Laravel and Go developer with experience in both pharmacy and hospital settings.

Our Talent

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Stephanie Smerhy

Customer Support Specialist

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Jesse Johnston

Admin and Finance Support

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Anthony Paparo



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Savio Resende

Senior Software


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